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  • Etoneese Whitening Night Cream  6 × 19,90
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  • Etoneese Whitening Day Cream SPF 50+  3 × 19,90
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  • Etoneese Whitening Eye Cream  2 × 15,90
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  • Etoneese Whitening Serum with vitamin C  4 × 25,00
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  • Etoneese Whitening Face Gel  1 × 9,90
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Subtotal: 320,80

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Brightening cosmetics and preventative care – why reach for them?

Brightening cosmetics and preventative care – why reach for them?

Everyone’s skin is affected differently by environmental factors. How do you care for it when hyperpigmentation occurs? Proper skincare rituals are essential to prevent hyperpigmentation and reduce the appearance of existing discolouration. What are brightening cosmetics and why should you use them all year round?

What affects skin color? 

Skin color depends on the amount of melanin, a natural pigment. People with dark skin have more melanin. Its presence in the skin is influenced by genetics, UV exposure, hormones, skin damage and exposure to certain chemical and environmental components. Changes in skin color often occur spontaneously. An example is a tan that fades when you stop exposing your body to sunlight. Other spots and discolorations can become more or less permanent over time.

Women and men all over the world regardless of age, race or creed experience unwanted skin changes such as dark spots, uneven skin tone or hyperpigmentation. We are often unaware that diet, physical activity, lifestyle, daily skincare routines, hormones, genetics, stress, environmental factors, and sun exposure affect the condition of our skin.

Common skin problems that require bleaching

Hyperpigmentation, or overproduction of melanin, is manifested by darker and uneven patches on the face, arms, hands, neck, cleavage or legs. Age spots, liver spots or freckles come in different shapes and sizes. 

Acne scars are the remains after acne, which penetrate into the skin tissue and may contribute to the formation of discoloration or uneven skin tone. They can be created after damaging skin tissues by scratching or squeezing pimples, as a result of excessive production of sebum or untreated acne.

What does it mean to lighten the skin?

When the skin has uneven pigmentation, is rough, not very firm, and has spots and discoloration, it looks tired and damaged. Skin lightening is a process that balances melanin, restores radiance and an even skin tone. The human body has natural biological processes that support the production of new cells for a younger and brighter complexion, but they often need to be supported by, for example, the use of brightening cosmetics or a diet high in antioxidants.

Hyperpigmentation and blemishes – how do lifestyle and habits affect your skin?

The first step to brightening your skin is understanding how your lifestyle and daily habits affect your skin:

Reducing or completely eliminating bad habits that cause premature aging and hyperpigmentation will enable effective brightening.

Learn about cosmetics that lighten hyperpigmentation and be sure to use them prophylactically throughout the year

The masters of skin brightening are Koreans, who use multi-step skin brightening and whitening rituals. In K-Beauty skin brightening is based on application of cosmetics, which will restore its glow and lighter color.

Factors such as stress, express pace of life and sun exposure cause hyperpigmentation, freckles, sun spots, acne scars and hormonal spots. Ingredients found in good brightening cosmetics such as licorice root extract and vitamin C help break down melanin clusters in the skin that contribute to the formation of spots and discoloration. Additionally, they stimulate the skin to renew itself, remove dead skin cells and even out skin tone.

Brightening cosmetics are also called whitening or brightening. They should be used in the prevention of skin prone to hyperpigmentation and to reduce the visibility of existing hormonal discoloration, age spots and acne scars.



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